Mark Frantz, Principal
at MarkComm, is widely recognized as an industry writer and speaker.
He covers business process and technology trends, and brings a strong
historical awareness of the evolution of management concepts and
technology issues within retail, consumer goods, and related industries
such as supply chain and technology.
Mark Frantz has written hundreds of articles published in magazines
and industry websites, served as feature or keynote speaker at more
than three dozen industry conferences. Part of that record occurred
as chief editor of RIS News and Consumer Goods Technology
magazines; part occurred as Principal at MarkComm.
In the ’80s and ’90s, Mark headed communications for
the international management consulting firm Kurt Salmon Associates
(KSA). There, he focused on winning industry acceptance of the then-emerging
management concepts of Quick Response and later ECR while supporting
ongoing practice areas in IT, strategy, marketing, manufacturing
operations, and supply chain. During Mark’s 8 1⁄2-year
tenure, the firm steadily grew from the 40th largest to the 34th
largest management consulting firm.
Prior to KSA, while working for the boutique Madison Avenue firm
Tecton Media, which specialized as the marketing/ad agency for professional
services companies, he created dozens of annual reports (especially
letters from the chairman), corporate brochures, white papers, advertisements,
and speeches. He created the firm’s consulting division and
developed strategic marketing plans for dozens of corporations with
revenues ranging from $30 million to $3 billion. During his tenure,
Mark became a partner at the firm, and the firm grew from 3 to 21